Case Study:

Brandy Lane Homes
How 24/7 SalesCenter helped create effective marketing campaigns

Background:

Brandy Lane Homes, a prominent Canadian developer, had just begun the preliminary stages of development on a brand new condominium tower, Loggia Condominiums, on the west side of Toronto. Their marketing and sales strategy involved an in depth targeted advertising campaign composed of strategically placed ads and heavily concentrated email blasts.

Problem:

Brandy Lane Homes had sunk a substantial amount of money into advertising in the past. Most of the advertising carried out had been through print publications such as newspapers and local magazines, both of which produced lack luster results and failed to produce any significant growth in registrants. In order for the campaign for Loggia to be successful, Brandy Lane homes needed to know where their advertising was having the greatest impact.

Solution:

Brandy Lane Homes implemented 24/7 SalesCenter, real estate crm software and integrated it into their overall marketing strategy. Through use of 24/7 SalesCenter real estate crm software, Brandy Lane Homes were able to see where a potential purchaser had heard of them and this information was categorized and stored during registration. Brandy Lane Homes could also use this information at a later date to send out targeted email blasts to registrants stored in their database.

Outcome:

Through use of 24/7 SalesCenter real estate crm software, Brandy Lane Homes were able to concentrate their advertising expenditure only on the areas that netted them the greatest return on their investment. Through savings on their advertising they were able to offer purchase incentives that few other developers could afford to offer, making their development more attractive to potential purchasers.